Smirnoff Social 2K18

Before Smirnoff encompassed a colorful identity, we established a clean and simple aesthetic that relied on type and animation. Here’s some work I art directed.


Also, for the heck of it, here are some fun designs I was really digging but died :( 



Role: Art Director / Designer
Creative Fam: Daivd Goss, Mikio Bradley, Knowlton Bourne
Agency: 72andSunny