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Comcast | Ready for Anything

Comcast wanted to promote their service Internet Essential, high-speed internet for low-income working families. Rather than romanticizing and leaning into tropes of “sad” less-privileged families, we heroed them as the hard workers they are.


   





Role: Art Director / Designer
Group Creative Director: Nick Kaplan
Creative Fam: Felipe Ferreira, Ethan Schmidt, Knowlton Bourne
Agency: 72andSunny