23andMe | Times Square

Meet Your Genes is a campaign that introduces the world to all the genes you can
meet through 23andMe. For New Years, we introduced one of the lesser talked about
traits our genes are responsible for: Kindness.

To kick this off we wrote an original poem and then workoed with Laundry
and got it animated. 


kindness is in our genes
kindness is everywhere
kindness is something we share
kindness is in times square
kindness is what we need in 2019
kindness is in our genes

role: art director / designer
group creative directors: nick kaplan & adolfo alcala
creative fam: shanie black, rosie geozalian, knowlton bourne
agency: 72andsunny