23andMe | Times Square

23andMe asked us to introduce one of the less talked about traits our genes are responsible for—kindness. We brought it to life in a fun animated poem that went up in Times Square for New Years.


Kindness is in our genes
Kindness is everywhere
Kindness is something we share
Kindness is in times square
Kindness is what we need in 2019
Kindness is in our genes

Role: Art Director / Designer
Group Creative Directors: Nick Kaplan & Adolfo Alcala
Creative Fam: Shanie Black, Rosie Geozalian, Knowlton Bourne
Agency: 72andSunny